Asian Innovation Forum

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Mr. Nobuyuki Idei is one of the globally active business leaders.  I agree very much with his philosophy as well as his view of the time.  After retiring from the position of Chairman of Sony, he started a new challenge by setting up a new business consulting/investment firm named “Quantum Leaps” .  Many talented young people are gathering there to start new businesses or to support inception of new businesses.  His commitment as the great senior of business world is so admirable.

One of Quantum Leaps’ various activities is Asian Innovation Forum which was initiated in 2007.  I have the honor of joining in this forum to offer some help.  Unfortunately, I had to miss the 2007 meeting but did participate in 2008.  A great rise of energy and enthusiasm was felt in the air.

This year’s forum will take place in Tokyo on September 14th and 15th.   Dr. Hirotaka Takeuchi (Dean, Graduate School of International Corporate Strategy at Hitotsubashi University, also well known in connection with the Davos meeting etc.) and I will participate as senior advisors but most of the plans and discussions will be carried out by young members.  We all share Mr. Idei’s vision and the event should be very enjoyable.

Search with keywords such as “Idei” or “Takeuchi” in this site and I am sure that the search engine will come up with many “hits”.

The forum posted an announcement ad on Nikkei newspaper .  I whole heartedly wish that new businesses – driving force for the growth of economy – will emerge from such networks as in this forum.

I feel that wonderfully energetic young people; capable of developing “personal” power, open-minded to the world, spreading networks with high speed, are emerging one after another.  Each one of them are the resources we need for the good of this nation’s future.  They are our hope, and I intend to help them in any way I can.

Escape from “Garapagosnization (Garapagos-ka) of industry”

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A word "Galapagosnization (Garapagos-ka)" widely spread to refer to Japanese industry that possesses high technology but do not seek to go out to the world; cell phone industry, for instance, being a typical example.

What are the problems of “Garapagos-nization” and how do we fix them?  To answer this question Dr. Takeshi Natsuno, the father of “iMode”, and his friends launched “Cho Garapagos Kenkyu-kai (Overcoming Garapagos study team)”  (the site is in Japanese).  I participate as one of the members of the cheer group.  The goal is to find ways to conquer “Garapagos”.  Discussion was heated from the very beginning (Ref. in Japanese 1, 2)

We want to liberate the technologies of Japan from secluded management and have them go out to the world.

Dr. Natsuno is known as the true Entrepreneur, “Nail that sticks out”, man of ability, a challenger who overcomes failures.  He is one of the leaders recognized by the whole world.  Dr. Natsuno is also a person who makes you feel good.  I sincerely think that we must cheer and support such people..

This is his recent interview (in Japanese). “Uh-huh”, I nod as I read. It is precisely what I think.

Jaques Attali; A brief history of the future ? a brave and controversial look at the twenty-first century

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To trace the history of humans and predict the future ? this is always important at any time.  “Wise men learn from history, fools learn from experience”, “Historia Majistra Vitae”…. East or west, same kind of sayings are inherited.  They are the “wisdom of human kind”. Here in this site also, I have sent out messages of the like for a number of times. (For references in Japanese, please see 1, 2, 3, 4)

In my last posting I introduced a book by Fareed Zakaria, but “a brief history of the future ? a brave and controversial look at the twenty-first century”  written by Jaques Attali, one of the greatest intellectuals of France today, is equally very powerful and provocative.  This book predicts the world in the 21st century by sorting out “keywords to analyze the past and predict how our world will look like in the 21st century” from the long history of human beings. “Laws of history, rules for success are also applicable for future.  Understanding them will enable us to predict how the future will be…”.

For the Japanese edition, a short chapter titled “21st century ? will Japan survive?” is added as well as a chapter titled “Will France survive in the history of the 21st century?” in the end.  Anyway, the Japanese edition looks much more voluminous compared to English edition although I cannot read French original to compare.

Many of you might have seen the 2 hours’ interview with Jack Atari regarding this book on NHK.

The book’s content is structured by 6 chapters:
1. A Very Long History
2. A Brief History of Capitalism
3. The End of the American Empire
4. First Wave of the Future: Planetary Empire
5. Second Wave of the Future: Planetary War
6. Third Wave of the Future: Planetary Democracy

It was first published in 2006, but in “The Beginning of the End” of 2nd chapter it says: “Proliferating, excessive, limitless, and out of control, the American financial system requires profitability rates that industry cannot deliver, to the point where industrial corporations now lend their money in the financial sector rather than invest it in their own activities…” and “”Salary-earners are also increasingly indebted, especially in regard to two public corporations (Fannie Mae, second-ranking American corporation, and the fifth-ranked Freddie Mac), which hold or stand behind five trillion dollars’ worth of mortgage loans, a debt multiplied by four in ten years….” (p.98,99)  Here, we may say that Attalie predicted the subprime mortgage crisis as the financial panic started in the summer of 2007.

Attalie also introduces concept of “Core cities” and writes that “It constantly reinvents itself in a unique shape, around a single center, a single core, which attracts an innovative class (shipbuilders manufacturers, traders, technicians, and financiers) marked by its taste for the new and its passion for discovery.  Until a crisis, or a war, leads to replacement of one core by another. (p.35)

Many “lessons for the future” are given, but here I will list just a few:                  “transmission is a condition of progress" (p.5)
"a new communications technology, seen as a centralizing influence, turns out to be the implacable enemy of the powers that be." (p.50, footnote *1)
"the authoritarian state creates the market, which in its turn creates democracy." (p.69)
"the link between technology and sexuality underpins the whole dynamic of the mercantile order." (p.81)
"many major innovations result from the work of researchers paid out of public funds to look into something utterly different." (p.90)

Sub-titles illustrate brilliantly of the 21st century phenomenon that appears.  For example;
“Nomadic Ubiquity” (Arrival of Nomadic Ubiquity that Changes History)
“Irretrievable Scarcities” (Environment of Earth in the Future)
“Time: The Only True Scarcity” (Time: The Only True Scarcity Left)
And so on…
(In the parenthesis are sub-titles from Japanese edition for your reference.)

Then, the 4th Chapter begins.  First, second, and third waves of the future are described.

How can I describe the content?  Stimulating, horrifying, provocative… I have a feeling that most of them will actually realize.  There are many signs even now.

After reading, I thought of Jared Diamond’s book “Collapse: How Societies Choose to Fail or Succeed

I recommend these books in addition to “The Post-American World”.  Please keep them in your mind and read whenever you have opportunities.

Footnote 1:  I also have been pointing out the weakness of “Vertical Society” in a “Flat World” by quoting Latin words “Incunabulum, Incunabula” in number of lectures.  For instance, please see my columns 1, 2, or 3.

The Post-American World

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Fareed Zakaria (born in 1964) is a young, aggressive journalist – most active and "hot" in the world today.  Besides being an editor of Newsweek International Edition he runs his own web site.

In 2008 Zakaria published a book titled "Post-American World".  The book is very interesting – with rich, inspiring contents.  Apparently Zakaria has wonderful lucidity, exceptionally good writing ability, great vision and broad views.  This is without doubt one of the books that I would like to recommend to all – especially to young people.

The book consists of following contents (The English translation of the titles in Japanese edition are given within the parenthesis for your reference);

1. The Rise of the Rest (The Rise of "All Nations Except America")
2. The Cup Runneth Over (Power is Shifting in a Global Scale)
3. A Non-Western World? (A New World Where "Non-Western" and "Western" World Mix)
4. The Challenger (China Heads Toward "Asymmetrical Superpower")
5. The Ally (India – A Nation Burdened with Destiny of Democracy)
6. American Power (Will America Keep on Falling?)
7. American Purpose (Can America Globalize Herself?)

The book not only introduces a view of the world that holds America and China as the center of policy and economy but naturally, as Zakaria was born and brought up in India until age of 18, also takes into account the medium-long perspective and challenges of India that makes this book even more interesting, offering a slightly different point of view compared to other books under this kind of a theme.

"The Post-American World" is a world where America ceases to be the only superpower and "The Rise of the Rest" takes place.  In that respect, China and India will have exceptionally strong impact in the world because of their large population although their tremendous growth will inevitably be accompanied by countless challenges.  His insight here is quite something.

Zakaria studied at distinguished schools in Dubai, continued education at Yale University, earned his PhD in Politics at Harvard.  At an astonishingly young age of 27, he was appointed to the chief editor of Foreign Affairs (a publication of Council of Foreign Affairs), and from 2000 to date is working for Newsweek.

His view of America as a "Big Island Country" matches with my view; I also talk about it in lectures and other occasions.  In the last part of chapter 2 Zakaria writes (p.47-48);

"American politicians constantly and promiscuously demand, label, sanction, and condemn whole countries for myriad failings.  Over the last fifteen years, the United States has placed sanctions on half the world’s population.  We are the only country in the world to issue annual report cards on every other country’s behavior.  Washington, D.C., has become a bubble, smug and out of touch with the world outside."

"The 2007 Pew Global Attitudes Survey (Pew Research Center; one of the nonpartisan think tank of America = footnote) showed a remarkable increase worldwide in positive views about free trade, marets, and democracy.  Large majorities in countries from China and Germany to Bangladesh and Nigeria said that growing trade ties between countries were good.  Of the forty-seven countries polled, however, the one that came in dead last in terms of support for free trade was the United States.  In the five years the survey has been done, no country has seen as great a drop-off as the United States."

"Or take a look at the attitudes toward foreign companies.  When asked whether they had a positive impact, a surprisingly large number of people in countries like Brazil, Nigeria, India, and Bangladesh said yes.  Those countries have typically been suspicious of Western multinationals.  (South Asia’s unease has some basis;  after all, it was initially colonized by a multinational corporation, the British East India Company.)  And yet, 73 percent in India, 75 percent in Bangladesh, 70 percent in Brazil, and 82 percent in Nigeria now have positive views of these companies.  The figure for America, in contrast, is 45 percent, which places us in the bottom five.  We want the world to accept American companies with open arms, but when they come here ? that’s a different matter."

"Attitudes on immigration represent an even larger reversal.  On an issue where the United States has been the model for the world, the country has regressed toward an angry defensive couch.  Where we once wanted to pioneer every new technology, we now look at innovation fearfully, wondering how it will change things."

"The irony is that the rise of the rest is a consequence of American ideas and actions.  For sixty years, American politicians and diplomats have traveled around the world pushing countries to open their markets, free up their politics, and embrace trade and technology.  We have urged peoples in distant lands to take up the challenge of competing in the global economy, freeing up their currencies, and developing new industries.  We counseled them to be unafraid of change and learn the secrets of our success.  And it worked: the natives have gotten good at capitalism."

"But now we are becoming suspicious of the very things we have long celebrated ? free markets, trade, immigration, and technological change.  And all this is happening when the tide is going our way.  Just as the world is opening up, America is closing down."

"Generations from now, when historians write about these times, they might note that, in the early decades of the twenty-first century, the United States succeeded in its great and historic mission ? it globalized the world.  But along the way, they might write, it forgot to globalize itself."

Footnote: Recently the Center supported a research related to international arguments on whaling and I participated in some of its meetings.  This April, the Center produced "A Roadmap for US-China Cooperation on Energy and Climate Change" in collaboration with Asia Society.

Zakaria also points out that the best industry of America is "University Education". 
His early education was in "Asian" method ・・・in which the premium is placed on memorization and constant testing・・・I recall memorizing vast quantities of material, regurgitating it for exams, and then promptly forgetting it."

"When I went to college in the United States, I encountered a different world.  While the American system is to lax on rigor and memorization…..it is much better at developing the critical faculties of the mind, which is what you need to succeed in life.  Other educational systems teach you to take tests; the American system teaches you to think." (p.193)

"Tharman Shanmugaratnam, until recently Singapore’s minister of education, explains the difference between his country’s system and America’s.  "We both have meritocracies," Shanmugaratnam says.  "Yours is a talent meritocracy, ours is an exam meritocracy.  We know how to train people to take exams.  You know how to use people’s talents to the fullest.  Both are important, but there are some parts of the intellect that we are not able to test well – like creativity, curiosity, a sense of adventure, ambition.  Most of all, America has a culture of learning that challenges conventional wisdom, even if it means challenging authority・・・." (p.193,194)

I think this argument is persuasive since America’s higher education contributed much to Dr. Zakaria’s success in becoming a world class opinion leader at such an surprisingly young age.  Compare this with Japanese higher education and think very hard, please.

Zakaria says, however, that "America remains by far the most attractive destination for students・・・All these advantages will not be erased easily, because the structure of European and Japanese universitiesp―mostly state-run bureaucracies―is unlikely to change."  He also points out that "・・・while China and India are opening new institutions, it is not that easy to create a world-class university out of whole cloth in a few decades." (p.191)

Keynes and Schumpeter

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Lehman Shock (September, 2008) that started from Wall Street has triggered financial crisis and doldrums of economy in a global scale which still seems to be far from ending.  Each nation crafted stimulus packages and put them into action that now the picture looks more like policy competition in a broad sense.

Here is where Keynes, and Schumpeter who set "Innovation" at the center of economics attract attention.  Schumpeter seemed to have been a strong opponent of Keynes.  Why is it then that these two "contradicting" economists are both necessary?

Recently a book on these two giants of economics in the early 20th century was published; "Now is the time to learn from Keynes and Schumpeter (Imakoso Keynes to Schumpeter ni manabe)" by Dr. Hiroshi Yoshikawa.  This is a very stimulating book.  Dr. Yoshikawa has written this book based on strict verifications and inspections – which is his style.  The content is even entertaining – not written for economists – so it was fairly understandable even for a person like myself.

These two giants, Keynes and Schumpeter, were born in 1883 with just 4 months’ difference; in Cambridge, Great Britain and Vienna, Austria (Moravia, Kingdom of Hungary・・・ current eastern Czech Republic), and the year they died were only 4 years apart (Keynes in 1946, two years after Bretton Woods Agreements and Schumpeter in 1950.)  I recommend "Currency in Flame (Tsuka Moyu/the URL is in Japanese)" by Tomohiko Taniguchi on this topic.  It gives you good understanding of the age and place they lived, the background of their upbringing, education they had, relations with their mentors, and so on.

The book is a good reference with inspiring, rich content on policymaking which could be useful to Japan today.

There were many places that I found especially interesting and below are just few of the examples:

1. "・・・what are the motives for the enterprise operators (footnote) to go into new joints?  By no means they seek after financial benefits or money.  Schumpeter declares・・・and even goes on further to say "If this sort of desire appears it indicates not stagnation of their conventional activities but decline, not fulfillment of their missions but sign of their mortal deaths."  ・・・Schumpeter very clearly writes about typological classifications of industrial people・・・" (p.56,57)

Footnote: I telephoned Dr. Yoshikawa about difference between "enterprise operators" and "entrepreneurs".  He said that economists do not use the term "entrepreneurs" but instead "enterprise operators".  However, he added, "entrepreneurs" might be better understood by average readers.  So, please feel free to understand the term "enterprise operators, business operators" as "entrepreneurs".

2. "The business people as defined by Schumpeter – the heros/heroines that make capitalism the capitalism as is meant to be – are people born with special talents that are not bestowed to ordinary people.  Innovation is by no means created solely from rational calculations.  Rather, it is created only by business people who have irresistible impulse or ‘talents’ as I put it, that make them yearn for innovation.

Here, The Birth of Tragedy(1872), maiden work by Friedrich Wilhelm Nietzsche(1844-1900) comes to my mind.  Nietzsche discussed the history of classic Greek tragedies by using two opposing ideas of ‘Apollonian’ and ‘Dionysian’.  Apollo, the god of Sun gives clear figure to everything through its light.  Intellect/reasoning is thus Apollonian.  On the other hand the essence of Dionysus, god of wine, is frenzy/intoxication.  ‘Business operator spirit’ defined by Schumpeter is clearly Dionysian just as ‘Animal spirits’ in Keynes is." (p.227, 228)

About economy and decline in population

3. "Keynes discussed relations between decline in population and economy in a very scholarly way as economist – as this is very much his style.  On the contrary, words by Schumpeter are by far "discussions on civilizations"". (p.210)

And

4. "But eventually, as capitalism develops, business operators as plain human beings start transformation to ‘ordinary people’ that maximize ‘benefit’ of self.  What happens at the point of maximization of individuals’ benefit?  The moment people start rationally calculating the cost of bearing a child and raising it, decline in population will begin.  Schumpeter counts decline in population as one of the signs of decay in the spirit of business operation." (p.229-230)

How did these two giants of economics perceive of each other?  This is another very interesting human drama.

I strongly recommend this book to you.  It is "Onko Chishin (to learn new lessons by studying the past)."
Also, "Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism" by George A. Akerlof and Robert J. Shiller was published recently.  After reading this book, here are some of my thoughts about policy makings of Japan during these 6 months.

Speed is of course important but it does not justify pumping in tax payers’ money into society easily without inspection saying this is "once in 100 years" crisis (Greenspan, former chairman of FRB).  Sometimes it is forced by political dynamics but if you look into supplementary budgets, for instance, the budgets are almost scattering about of money with bureaucratic sectionalism.  I must say that people lack leadership; policy makers, industries, academics, and scientists… all of them.

If it is "once in 100 years", although doubt remains, clear vision and policies must be introduced for the major changes that need to take place several years from now.  And we don’t have them.  I have been pointing this out repeatedly in my blog and many other places. (Ref: 1, 2, 3, 4, 5, 6  *3,4,5,6 are in Japanese.)

Is the industrial framework OK as it is?  Can we expect "Innovators" to emerge in current industries?

What we need in society, in any place of the society, are "Innovators".  In other words, "Nails that stick out", "People with spirit of enterprise" ・・・.  These kinds of people are strongly needed at time like this.

My favorite brand COED beer

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As in the saying "a grain of pepper may be tiny but it still is sharp on the tongue," COEDO Beer is a "tiny but sharp" and stunningly "cool" brand.

COED means "little Edo."  Yes, it’s Kawagoe in Saitama prefecture.  COED beer is manufactured in Kawagoe.

Take their website for instance – you will be impressed by its classy design.  A soothing, slow flow of time is in the atmosphere.  Good English site is available.  So sit back, relax and enjoy for a moment.

The beer comes in 5 types, 5 colors.  "Ruri," "Beniaka," "Kyara," "Shiro," and "Shikkoku."

Each beer is different in tastes, colors, and has beautiful labels.  You can almost feel in the air their posing you a question "Which one is your favorite?"  The choice may differ depending on time and situation.

COEDO beer has a wonderful record of prizes.  It is almost moving.  From the very beginning the brewery focused on being recognized internationally.  So, at the 2007 Monde Selection all  5 brands won awards including 2 special golden medals.  Products winning silver medals in 2008 challenged again. The total now is Special Gold Medals for "Ruri," "Beniaka," "Shikkoku" and Gold Medals for "Kyara" and "Shiro."  Have you ever heard of beers with such achievements before?   If yes, please let me know.

This year at one of the most prestigious food contest "iTQi (International Taste and Quality Institute) Contest", "Beniaka" was given the highest 3 stars award, and the other four brands won 2 stars meaning that all five brands became winners.  On top of that, a Crystal Award.  Package design and bottle design were also awarded prizes respectively.

The key to victory is "difference."  A brand strategy that focuses on a selected target.  This is a typical example of innovation in global age.

President Asagiri of COEDO brewery, and all who work there – I congratulate you for this another success of 2008.  It is so very wonderful.

A visit to the office of Mr. Kashiwa Sato

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Mr. Sato is one of the front runners of what we might call "creators" or "art designers," creating very unique, fresh, and original designs in various fields, including the flag shop of UNIQLO in NYC, and more recently is also active as a producer.

His works are uploaded in his beautiful web site.  Mr. Sato told me the stories behind the making of this site.

His book "Kashiwa Sato’s Super Technique of Getting Things in Order (original title Sato Kashiwa no Cho Seirijyutsu)" is fantastically interesting in its insight into the basics of professionals.  I recommend you to read this by all means.  He says that designers are like (medical) doctors to the clients.  His more recent books include "Kashiwa Sato × 31 Top Runners (original title Sato Kashiwa × Top Runnter 31 nin)," etc.  Books about Kashiwa such as "How to make SAMURAI Sato Kashiwa (original title SAMURAI Sato Kashiwa no Tsukurikata)" are also available.  Please search for these books at Amazon.

Photos: His book and autograph

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What happened was that by introduction, I visited his "SAMURAI" office which was actually located very close to my office.  Just as described in the book, his office was stylishly neatly organized, chairs were placed very precisely in rows at the meeting rooms, and the colors were just beautiful.  I spent about an hour there.

It is truly a great pleasure to meet first class people in different fields.  There are so many things to learn from them.

Another example of inspiring artist whom I saw recently is Mr. Kunio Kato of the Academy Award.  He is also very attractive in a different way.

A beautiful project: “Grameen Change Makers Program”

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Three sophomores of Waseda University and their partners visited me in December last year.  When they traveled to Bangladesh they were extremely shocked by its situation and “wanted to find out what we can do, to eventually change Japan from there, and we are definitely doing it!” they said.

They returned to Bangladesh, saw more people, and one of them are already starting activities by taking one year leave of absence from the university.  I was unable to see this person, but the remaining two came over to see me and give me follow ups of their activities (their blog (in Japanese) is filled with passion and photos.)

Many plans are going on ? one of them is "Grameen Change Makers Program". This program shows their wonderful ability to think, move, and act.  Their ideas come from their local experience and we can also see their strong message to Japan from the plan.  I am also very pleased to know that they are having lots of advice from Professor Seiichiro Yonekura of Hitotsubashi University.

The point here is: "Local experience matters".  It is where you find what you have in yourself.  No meaningful contribution is possible without this, just as I have said in my recent column.

Also, it is a very nice thing to take a year of leave of absence from the University.  I would like to recommend taking a leave or joining in a student exchange program for a year to many university students as possible. Universities will supposedly not charge tuitions from students on leave, but I even think it is high time that universities, or even governments, consider offering financial supports for such cases.  (See article "Opening Japan Up to the World" by Kurokawa.  Registration at Science Magazine necessary.)  Companies could give scholarships, too.  Nothing but such communication/exchanges of youths are so crucially important for the upbringing of  human resources that shape the future of Japan.

I urge young people to join this "Grameen Change Makers Program" (this website is in Japanese) and ask everyone to support them.  Universities and companies, too.  The future of Japan depends on more and more expansion of such movements and activities.

Innovation Courier Project

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Since the start of the "Innovation 25" policy, various measures and activities are being set up and started.  "Innovation Courier Project" is the one of such activities.

I have been helping this project from the start.  Its works include various projects, lectures, publishing and so on.

This time, on June 3rd, we had an exhibition and seminar (this web site is in Japanese only) under the theme of "water" at Yokohama.  At the exhibition, many items such as truck portable sea water purification system, simple water purifying device already in practical use at Bangladesh, etc. were on display.  They were all wonderful.  However, I very strongly felt that we need to develop more things that more meet the local needs.

Japanese inevitably are inclined to rely on technologies, and engineers are too much focused on development of technologies or improvement of their accuracies that they often come up with very high-priced items that would be unrealistic and costly.  Also, I always get the impression that they have tendency of depending on government for funding.  The items are altogether wonderful, but in order to have these items delivered to the destination ASAP, we should think different way and find new ways to build such systems and finances that make it possible.  For example, we could try to make products at local area that create local jobs and help people to relieve from poverty (even a little). I think that this kind of thought or viewpoint was missing.  Maybe it’s because many of us do not have any experience of living in those places.  Thus, we are not able to feel everyday life as the local people.  I think this is the weak point of Japan in this flat global age where "Demand-Driven Innovation" is very effective.

I had a lecture (this web-site is in Japanese only) and talked about the logic of Grameen Bank, introduced some of their examples, and also touched upon the wonderful NGO activities such as KickStart.  These are what I call the innovation, "Creation of New Values."

Stanford University and Project on Japanese Entrepreneurship

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A collaborative research with Stanford titled Stanford Project on Japanese Entrepreneurship (STAJE)  is going on since last year.  We set this up jointly with people from Stanford including Dr. William Miller, a former Vice President well known for "MOT" and we had an open symposium at the University of Tokyo on May 29.

Dr. Miller and I gave greeting speeches.  Dr. Miller is just over 80, but he is still very active and said that he started another new business lately.  Professor Shigeo Kagami of Todai and Professor Robert Eberhart are the organizers.

As for my part, my message to the audience was that "eco-platform", the "Kurofune (U.S. battleship that arrived in Uraga in 1853 to negotiate opening of Japan for trade)", pressing for the opening of the country and innovation has come; last week TEDxTOkyo and next week the opening of TiE Tokyo Office.

It was a rainy day, but I was told later that approximately 250 people gathered and joined in very lively discussions (I had to leave the place for a while and miss some of the programs).  Forbes reports on this symposium.

We talked about the advantages that Japan and Silicon Valley have respectively, but I will leave the details to the report that is coming soon.  Japan has countless possibilities.  What we need is action.  It’s "Think Locally, Act Globally" (the article is in Japanese only).  I intend to think of some ideas for fermentation with several partners.